#Google Search Partners

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Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.
moresearch ads

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program | AdExchanger

Ad analytics firm Adalytics has published a transparency report exposing the Google Search Partners (GSP) program for containing brand unsafe ad inventory, including on pornography sites and right-wing fringe publishers.
Adalytics estimates GSP generates $10.5 billion annually, but claims the program lacks transparency and advertiser controls, making it difficult for advertisers to track their ad spending or see where their ads are being placed.
This report follows Adalytics' previous report on the Google Video Partners program, which also highlighted issues with subpar ad placements and lack of advertiser visibility.
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